Keyword Density

Keyword density plays a vital role in overall rankings. It is not as cut and dry as it once was.

Today the ideal density varies from industry to industry, phrase to phrase. To find out what density you should aim for, take the top 5 or 20 search results and see what percentage those sites are using. In most cases you will find that the majority of these sites have a very similar density to one another, and this average density is a good estimation of what you should aim for.

Body Text and Keyword Placement:

The location of relevant text on your site will help establish the overall importance of your target phrase. While you don't want to overwhelm the engines and site visitors with a bombardment of target phrases at the top of the page, try to sprinkle in some instances as close to the top of the page as possible.

Synonyms:

Be sure to include various synonyms for your target phrases within your body text on your site. Google will use these synonyms to tie in the overall relevance of the page for your main target phrases, which in turn can improve your odds.

Find your Target Keywords

When writing contents in your website, identify one keyword that you want to rank for. There are a many free tools that you can use to determine which keywords receive the most traffic, including Google Keyword External, SEO Books Keyword Tool, and many more...

Pick a keyword that is relevant to your site, receives a considerable amount of monthly traffic, and that will be used on the page that you are trying to rank. The keyword should ideally be in the Title of the page, in an H1 tag, included in the body, and used in your internal linking system.

Once you've identified a keyword, write out a rough draft of your content, making sure to include the keyword throughout your body content.

The keyword should be included, at minimum, in the header of your website body content, one to three times in the body of the content, and at least once in the "About us" section of your website.

For Hyperlinks: It allows you to include hyperlinks within the content, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like "click here."